The purchasing power of women.
$7 trillion is contributed by women in the United States in consumer and business spending. ⅔ of consumer wealth in America will belong to women within the next decade. 91% of women say they think advertisers do not understand them. 85% of purchases and purchase influence are made by women. 50% of products typically marketed to men are purchased by women. 60% of all personal wealth in the U.S. is held by women. 51% of all stock ownership in the United States is controlled by women. 80% of healthcare decisions are made by women. 68% of new car purchases decisions are made by women. 75% of women identify themselves as the primary household shopper. 85% of all consumer purchases in the U.S. are made by women.
Meanwhile…90% of cryptocurrencies users are men.